Comparison
The major enterprise fraud platforms — Signifyd, Riskified, Forter — are built to prevent payment fraud and chargebacks for stores doing tens of millions in GMV. CustomerGenius is built to prevent discount code abuse for stores of any size. They're solving very different problems at very different price points.
Signifyd, Riskified, and Forter are excellent at what they do: prevent stolen-card chargebacks for high-volume stores, typically with a chargeback guarantee where they cover the loss if a transaction they approved turns out to be fraudulent. They charge a percentage of order value (often 0.5–1.5% of GMV) and target merchants doing $10M+ in annual revenue. CustomerGenius solves a different problem — repeat redemption of first-time-customer discounts by the same person under throwaway emails — at a flat $9.99–$29.99/month with no GMV cut. If you're a high-AOV store losing money to chargebacks, those platforms are worth their cost. If your problem is discount stacking, you need different tooling.
| Feature | CustomerGenius | enterprise fraud platforms |
|---|---|---|
| Detects stolen credit card / chargeback fraud | — | ✓ |
| Provides chargeback guarantee | — | ✓ |
| Detects discount code abuse across emails | ✓ | — |
| Identity matching across email, phone, name, address | ✓ | Partial |
| Fuzzy address matching for cross-order identity | ✓ | Partial |
| Cross-evaluation discount groups | ✓ | — |
| Configurable per-code automation rules | ✓ | — |
| Subscription-aware (skip Recharge renewals) | ✓ | — |
| Designed for $10M+ GMV merchants | Any size | ✓ |
| Pricing model | Flat $9.99–$29.99/mo | % of GMV |
| Shopify App Store install | ✓ | Partial |
Signifyd, Riskified, and Forter all solve the same core problem in slightly different ways: they use machine-learning models to score every incoming order at checkout for the likelihood of payment fraud — stolen cards, account takeover, identity theft — and either auto-approve or auto-decline based on a configurable risk threshold. Critically, they offer a chargeback guarantee: if the platform approves a transaction that later results in a chargeback, the platform reimburses the merchant. That guarantee is the value proposition. It transforms chargeback risk into a fixed cost that scales with GMV.
Enterprise fraud platforms charge a percentage of order value — typically in the 0.5–1.5% range — because the chargeback risk they're absorbing scales with order value. That model makes sense when you're spending $50K/month on the platform to prevent $200K/month in chargebacks. It doesn't make sense for a store that doesn't have significant chargeback exposure but does have discount abuse. A merchant losing $2,000/month to discount stacking can't justify a $5,000/month minimum spend on an enterprise fraud platform — especially since those platforms don't focus on discount abuse anyway.
Enterprise platforms look at order risk in isolation: is THIS order likely to be fraudulent? CustomerGenius looks at customer identity across orders: has this person — across all their email addresses, phone numbers, and shipping addresses — already used this discount code, or any code in the same eligibility group? It's a fundamentally different question, with different signals and a different scoring model. Address matching is fuzzy. Discount codes can be grouped with wildcards (SAVE* matches SAVE10, SAVE20, etc.). Custom automation rules let you tune per-code thresholds and actions. None of that exists in payment-fraud platforms because they're solving a different problem.
A merchant doing $20M+ in GMV with significant chargeback exposure might run Signifyd or Riskified for payment fraud AND CustomerGenius for discount abuse. The two systems don't conflict — they evaluate different aspects of every order. Enterprise platforms approve or decline at checkout; CustomerGenius evaluates post-checkout against historical identity patterns. At smaller scale (under ~$5M GMV), Shopify's built-in fraud filter plus CustomerGenius covers most stores adequately, without the cost of an enterprise platform.
CustomerGenius pricing is flat: $9.99/month up to 2,500 monthly orders, $19.99/month up to 5,000, $29.99/month above that. There's no percentage of GMV. There's no minimum spend. There's no chargeback insurance — because CustomerGenius doesn't underwrite chargebacks. Enterprise platforms typically negotiate a custom rate based on GMV, transaction count, and the fraud insurance they provide; expect a quote in the $5,000–$50,000+/month range with annual contracts.
If you're doing $10M+ in GMV and losing money to chargebacks: get a Signifyd, Riskified, or Forter quote — they're built for you. If your problem is people redeeming first-time-customer discounts over and over again under throwaway emails, regardless of your store size: that's specifically what CustomerGenius is built for. Many of our merchants run both — the systems cover different parts of the fraud surface area and don't compete. The free trial scans your last 60 days of orders and shows you exactly how much discount abuse exists before you commit.